Enthusiasm and energy are so infectious, I pondered, amidst
conversation with the General Manager, District Industry & Commerce
Center (DICC). People with such tremendous zeal are an asset which we
rarely acknowledge. We were talking about the need for better branding
of the local tea and the conspicuous absence of confidence. He was
confident of the global image of Assam Tea but was puzzled by the
parochial underestimations. And to assert his contention, he narrated a tale from his past.
He once went to Germany with his senior colleagues for the promotion of
Indian tea at some Industrial Conclave. After tasting the exquisite
flavors on offer when a person asked where the tea was grown, he
promptly replied "Assam", unable to camouflage his pride. His senior
nudged him and whispered "Say, India. They won't be knowing Assam".
Perhaps the whispers were loud enough to qualify as voices and the German replied, "Of course I know Assam. The land of Tea!"
Perhaps the whispers were loud enough to qualify as voices and the German replied, "Of course I know Assam. The land of Tea!"
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